Music Videos Spark More Nostalgia Than Any Other Format, Vevo Study Finds

Rinse And Repeat: The Nostalgia Plague

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Vevo study says Gen Z nostalgia fuelling music trends

New research by Vevo suggests that Gen Z are ‘borrowing’ nostalgia from decades they never lived in, a noticeable change compared to older generations. This is shaping brand marketing strategies as companies seek to attract new audiences while retaining existing ones.  Nostalgia seems to be all the rage right now, at least across the music … Continued

Music Videos Spark More Nostalgia Than Any Other Format, Vevo Study Finds

Photo Credit: Kyle Loftus According to Vevo‘s Then Is Now report, which surveyed over 1,800 Gen Z, Millennial, and Gen X consumers across the UK, US, and Australia, music videos are the strongest nostalgia trigger at 68%, outperforming audio tracks (59%) and live performances (50%). Music itself ranked as the most nostalgic medium (88%), ahead of films (81%), television (80%), and gaming (50%), demonstrating the powerful role of visual music sto…