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Vera Bradley CEO, CFO Stepping Down Amid Ongoing Decrease in Sales
- Vera Bradley announced on June 11, 2025, that CEO Jacqueline Ardrey and CFO Michael Schwindle are departing amid disappointing first-quarter results.
- The leadership changes follow ongoing sales declines, including a 24% revenue drop to $51.7 million and net losses rising to $33.5 million in the first quarter.
- Ian Bickley, a board member with extensive turnaround experience, will become Vera Bradley’s executive chairman on July 7, 2025, to guide the CEO transition.
- The company has hired Martin Layding as the new CFO, effective June 12, 2025, while establishing a Strategy and Transformation Committee co-led by Bickley and Andrew Meslow to shape future growth.
- Vera Bradley is engaging in a national search for Ardrey’s replacement, is addressing consumer feedback from last summer, and suspending forward guidance due to executive changes and market uncertainty.
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Vera Bradley CEO, CFO stepping down amid ongoing decrease in sales
FORT WAYNE, Ind. (WANE) - The Chief Executive Officer of Vera Bradley is stepping down after less than three years in the role. Wednesday, the company behind recognizable patterned bags announced Jacqueline Ardrey would be leaving. Ardrey was hired in November 2022 and kickstarted an initiative to transform the company’s business model and branding amid a trend in decreasing sales. “I want to thank the Board and our amazing associates for their …
·Fort Wayne, United States
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Leaning Left1Leaning Right1Center10Last UpdatedBias Distribution83% Center
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- 83% of the sources are Center
83% Center
C 83%
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