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Venice mayor proposes dynamic pricing for day-trippers with 50-euro ceiling

The proposal would let Venice charge more on peak days, with officials saying 485,000 day-trippers brought in 5.4 million euros last year.

  • On Friday, Mayor Simone Venturini proposed a dynamic pricing system for Venice's day-tripper access fee, seeking government approval to raise charges to as much as 50 euros on the busiest days to ease overcrowding in the UNESCO world heritage city.
  • Venturini told The Associated Press the current 10-euro fee has not effectively discouraged visitors on peak days, while Venice spends 100 million euros annually on physical maintenance that tourism taxes only partially offset.
  • Instead of a fixed fee, the city plans surge pricing where travelers booking after more than 40,000 people have already secured spots for a given day could pay 20, 25, or 30 euros rather than the standard rate.
  • Critics say the proposal is prohibitive for families, while opposition politicians argue Venice remains too focused on managing tourist flows rather than increasing the number of residents in the historic center.
  • The mayor's proposal requires an amendment to Italy's special law governing Venice. Venturini stated the goal is not to turn the city into a ticketed destination, but to improve the experience for residents and visitors.
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Venice mayor proposes dynamic pricing for day-trippers with 50-euro ceiling

Venice's new mayor is proposing a dynamic pricing system for the city's day-tripper access fee. Mayor Simone Venturini told The Associated Press on Friday that the current 10-euro fee hasn't discouraged peak-day visitors.

·New York, United States
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Venice intends to significantly increase fees for tourists coming to the city for just one day. The new mayor, Simone Venturini, proposes to increase the entrance fee during the busiest periods to 30-50 euros.

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Обозреватель broke the news on Friday, July 3, 2026.
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