Venice considering raising tourist entry fee to $34
- Venice is exploring plans to raise its tourist entry fee to as much as €30, as city officials seek to strengthen the measure's deterrent effect against overtourism.
- Budget and taxation councillor Michele Zuin said the current €5 to €10 fee is too low to safeguard against overtourism, with a new pricing structure under discussion for 2027.
- During 2026, the scheme operated on designated dates between April 3 and July 26, raising more than €5.2 million from nearly 680,000 ticket sales for city coffers.
- Mayor Simone Venturini advocated for surge pricing based on demand, noting the city spends €100 million annually on maintenance costs not covered by the Italian state.
- While councillors noted talk of fees reaching €50, authorities indicated they could settle for a maximum charge of €30, pending agreement with the national government for 2027.
33 Articles
33 Articles
"The current charge of 5-10 euros is affordable for virtually everyone, the risk is that it no longer has the deterrent character that this measure was supposed to have," said the budget and taxation advisor.
Venice considers tourist fee hike and expansion to combat overtourism
The budget and taxation councillor said there was ‘even talk of (going up to) €50’
Venice is set to finalize the entrance fee for one-day visitors next year, raising it to up to 30 euros. The measure is not intended to increase the city's revenue, but rather to curb mass tourism and protect the quality of life of local residents.
Venice's mayor wants to stop the crowd with the entrance fees for day tourists.
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