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Vegemite launches Gout Gout limited-edition collector's jar

Summary by Inside FMCG
Australian spread brand Vegemite has released a limited-edition collector’s jar, in partnership with Ipswich sprinter Gout Gout. The partnership highlights the athlete’s personal morning routine, which includes toast with butter, a thin layer of Vegemite, and avocado for energy and B vitamins.  “I’m proud to partner with Vegemite, and it’s surreal to see myself on the Vegemite jar now. I hope when others pick up a jar, they feel a sense of confi…
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Inside FMCG broke the news on Thursday, May 28, 2026.
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