Vega Auto’s ‘Pehnoge to Bachoge’ cmpaign takes on India’s helmet-in-hand culture

Vega Auto’s ‘Pehnoge to Bachoge’ cmpaign takes on India’s helmet-in-hand culture

India’s No.1 road safety brand, Vega Auto, has launched the ‘Pehnoge to Bachoge’ campaign, a nationwide public safety initiative aimed at challenging the dangerous practice of carrying helmets instead of wearing them. Through a gripping campaign film, Vega Auto exposes the harsh reality behind India’s widespread ‘helmet-in-hand’ habit, where a life-saving safety device is reduced to a mere tool for avoiding traffic fines rather than protecting l…