US EditionCoca-Cola Captures 'All the Feels' of Soccer Fans for World Cup 2026
Coca-Cola's global campaign reimagines Van Halen’s ’Jump’ with an all-star lineup for FIFA World Cup 2026, spanning 180 markets and featuring collectible Panini stickers.
- Ahead of the June 11 FIFA World Cup kickoff, The Coca‑Cola Company unveiled a global campaign reimagining Van Halen's 'Jump' as an anthem performed by J Balvin, Amber Mark, Steve Vai and Travis Barker.
- Positioned as part of Coca‑Cola's long FIFA partnership, the campaign aims to channel World Cup energy into real connections and continues Coca‑Cola's nearly five‑decade partnership with FIFA.
- Launching with 'Bubbling Up,' the campaign includes two additional Coca‑Cola films and fan engagement via QR codes on Coke packaging, Panini stickers, and the FIFA World Cup 2026 Trophy Tour.
- Some reactions split, with longtime Van Halen fans shocked by the song's synth shift while Steve Vai earned praise as a musical masterstroke, and former FIFA president Sepp Blatter backed a U.S. boycott.
- With a sneak preview out, Coca‑Cola plans more immersive activations as the updated 'Jump' arrives ahead of FIFA World Cup 2026, which expands to 48 teams across global markets.
13 Articles
13 Articles
New cover of Van Halen's 'Jump' featured in Coca-Cola World Cup campaign
Cover of Van Halen’s ‘1984,’ which feautures their #1 song ‘Jump’ (Warner Records/Rhino) A new cover of Van Halen’s classic track “Jump” is featured in Coca-Cola’s ad campaign leading up to the 2026 FIFA World Cup. The new take on the song features blink-182 drummer Travis Barker, along with guitar virtuoso Steve Vai, Colombian reggaeton artist J Balvin and singer-songwriter Amber Mark. You can hear a preview of the cover now in the first of thr…
Feeling sprue: Drink giant Coca-Cola starts a global campaign for the 2026 World Cup, focusing on the "aerobatic of feelings" of football fans. The opening is the advertising film "Bubbling Up", which focuses on the anticipation of the tournament – musically accompanied by a new edition of the hit "Jump" by Van Halen. Until the World Cup starts, there are two more spots to show emotional moments of play. horizon.net (€), coca-colacompany.com, yo…
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