Value and Profitability Proposal

Write: Rodrigo Isasi, Managing Director at EmpathyLast Tuesday, at the end of a conference in Cusco, Pilar and Milagros approached me, two twin businesswomen with a card in hand. “Pili and Mili, bookstore. Where to buy is good,” he said. They asked me for an opinion about their communication, worried because they felt they had to compete more and more for price. I answered them honestly:-Here should be their value proposition. Generic advertisin…