[Opinion] Validating Survey Responses: Why It Matters and How to Do It Right

Validating Survey Responses: Why It Matters and How to Do It Right

Surveys can be a valuable tool if you want to understand your customers’ needs, employee sentiment, or public opinion. But the accuracy of your survey data isn’t always a guarantee – especially if the responses are rushed, ambivalent, or come from the wrong audience. That’s why it’s important to validate your survey responses and ensure you have actionable insights. Decisions based on unreliable data are a waste of time, expensive and damaging a…