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VAB: Connected TV ownership reaching saturation point in U.S.
Summary by The Desk
1 Articles
1 Articles
VAB: Connected TV ownership reaching saturation point in U.S.
Several models of Vizio smart TVs at a Walmart Supercenter in West Sacramento, California. (Photo by Matthew Keys for The Desk) Connected television ownership has reached near-universal levels in the United States, while advertisers are increasingly turning to streaming platforms to supplement traditional television campaigns, according to a new report from the Video Advertising Bureau (VAB). The report, released ahead of the agency’s appearance…
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