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V-March Interview: Meet the Team Behind the Campaign That Helps Chinese People Go Vegan
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V-March Interview: Meet the Team Behind the Campaign That Helps Chinese People Go Vegan
9 Mins Read When it comes to plant-based diets, the V-March campaign says Chinese consumers are motivated primarily by health and food trends. With China’s protein consumption surpassing that of the US, and a majority of it coming from plants, the potential for a Veganuary-style campaign has never been riper. With its inaugural drive done in March of this year, the China Vegan Society talks to Green Queen about the potential for a plant-based di…
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