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UW-Whitewater athletics unveils new alternative logo

Summary by Royal Purple
The University of Wisconsin-Whitewater athletics department recently unveiled a new alternative athletics logo, introducing a modern and versatile “W” design that is expected to expand branding opportunities across all sports. The updated look has generated excitement among coaches and athletes, who see the logo as a fresh addition that can enhance both visual identity and the overall presentation of Warhawk athletics. With the introduction of a…
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Royal Purple broke the news in on Monday, March 30, 2026.
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