University of Utah Finalizes First-of-Its-Kind Private Equity Deal for Athletics Department
The new for-profit company will manage Utah Athletics revenue while the university keeps control of coaching, recruiting and facilities.
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9 Articles
University of Utah finalizes first-of-its-kind private equity deal for athletics department
University of Utah finalized a private equity deal with Otro Capital for athletics. | KSL.com. SALT LAKE CITY (KSL.com) — The long wait is over. Six months after the University of Utah board of trustees unanimously approved a measure to pursue a first-of-its-kind deal to partner with New York-based equity firm Otro Capital, the two parties have finalized a deal that will infuse the university’s athletic department with much-needed money and prov…
Utah’s private equity deal with Otro Capital has been finalized. Is it a model other schools could follow?
The University of Utah athletic department’s deal with private equity firm Otro Capital was officially finalized on Friday. What you need to know.
College Sports PE Takes Next Step With $100M Utah-Otro Deal
The University of Utah has finalized an agreement with private equity firm Otro Capital to create a new for-profit entity, Crimson Brand Partners, the school announced Friday morning. No financial details were revealed, but Otro is committing at least $100 million to the endeavor, according to someone familiar with the agreement. “When we met our […]

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