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Utah’s largest Keller Williams brokerage just shared how they’re using AI – and it’s working
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Utah’s largest Keller Williams brokerage just shared how they’re using AI – and it’s working
In May of this year I met with 52 brokers representing over 20,000 agents through the Future of Real Estate (FORE) Group. During one of the sessions, I was paired with Marcus Green, a Keller Williams broker based in Utah. What followed was one of the most practical and impressive showcases of brokerage-level AI that I’ve seen to date. Marcus and Shoney Ivens, CEO KW Westfield, aren’t talking about AI – they’re using it. And not in some abstract,…
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