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Using Salesforce Data Cloud to Power Smarter Paid Media Campaigns
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Using Salesforce Data Cloud to Power Smarter Paid Media Campaigns
In today’s digital advertising landscape, first-party data has become the foundation for effective customer engagement. With increasing privacy regulations and the decline of third-party cookies, marketers and advertisers must find new ways to enhance identity resolution, enrich customer profiles, and activate audiences across paid media platforms—all while ensuring compliance with data privacy laws. Salesforce Data Cloud serves as a powerful so…
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