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Using old election playbook, Netanyahu projects image as Israel's protector despite Hamas attack

Netanyahu is leaning on security messaging as polls show Likud may lose about a third of its parliamentary seats, analysts said.

  • Prime Minister Benjamin Netanyahu is employing long-standing campaign tactics to retain power in next month's election, positioning himself as the only leader capable of keeping Israelis safe in a hostile region.
  • Four weeks before the election, Netanyahu struggles to salvage security credentials shattered by the October 7, 2023, surprise attack on southern Israel that occurred on his watch, one of the country's worst security breaches.
  • Netanyahu's main rival, former military chief Gadi Eisenkot, leads the new centrist party Yashar, while the prime minister's campaign has intensified attacks portraying Eisenkot as aligned with Arab party leaders since Saturday.
  • During his address to the United Nations General Assembly last week, Netanyahu mounted a forceful defense of Israel's regional actions, yet faced diplomatic isolation as dozens of delegates walked out during his speech.
  • Political analyst Amotz Asa-El suggests Netanyahu's strategy aims to win enough support to prevent an alternative government, potentially leading to a stalemate that leaves him as interim prime minister en route to another election.
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ReutersReuters
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Using old election playbook, Netanyahu projects image as Israel's protector despite Hamas attack

·London, United Kingdom
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Netanyahu invokes the speech of intimidation in a difficult election battle, the Israeli Prime Minister portrays his political opponents, in his speeches and in the campaign ' s short videos, as weak leftists who lack the will to wage war on Israel ' s enemies. Tuesday, 2026/09/29 Jerusalem - Israeli Prime Minister Benjamin Netanyahu uses the same campaign tactics that have proved effective for decades in trying to retain power in next…

The October 27 elections are the first to be held in Israel since the October 7 attack.

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The Straits Times broke the news in Singapore, Singapore on Tuesday, September 29, 2026.
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