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User-Generated Content To Outearn Traditional Media In Ad Revenue For First Time
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Footwear retailer OFFICE reports average 10% order value uplift from creator-generated content in
Retail Times publishes international & UK retail news covering products, data, tech, packaging, people, research, comment and more besides! A campaign by footwear retailer OFFICE has found that where consumers have engaged with creator-generated content, the brand has seen an average order value uplift of 10%. OFFICE has been working with creator-first content agency The Content Cloud Network, which has been providing creator-generated content b…
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