The Process Behind A D1 School Changing Its Logo

The Process Behind A D1 School Changing Its Logo

KC Smurthwaite is a consultant for Athletics Admin, specializing in revenue generation, licensing, marketing, and higher education. He has almost two decades of experience in collegiate athletics and the sports and entertainment industry. Smurthwaite is a fractional employee of several athletic departments across the country. He also teaches sports management and journalism as an adjunct professor. Follow him on Twitter or connect on LinkedIn. S…

USC Upstate Athletics Unveils New Spirit Mark

Story provided by USC Upstate Athletics Department USC Upstate Athletics has unveiled a brand refresh and a new Spartan helmet spirit mark following a nearly yearlong research and development process.  The brand refresh includes a new and distinctive Spartan helmet spirit mark, new typography, and a set of tertiary marks for all USC Upstate athletic programs—while preserving the tradition and equity built into the “U-Upstate” primary logo and th…