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USAA’s AVP of communications on the most important rule in a crisis
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USAA’s AVP of communications on the most important rule in a crisis
Lewis Pryor of USAA says just because you can share information doesn’t mean it’s the right message — understanding the audience comes first. Lewis Pryor is assistant vice president of communications and public affairs at USAA, where he leads external communications and helps guide the company through moments that test trust and credibility. Before USAA, Pryor served as assistant vice president of public affairs at State Farm, overseeing media …
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