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US tourists spend more in Greece than Europeans do
Tourists from the U.S. spend the most per person on trips to Greece, averaging around €1,213 per trip, surpassing British, French, Italian, and German visitors.
German tourists generate the highest overall tourism revenue for Greece due to their large numbers, with 2.04 million Germans visiting in the first half of 2026.
Total tourism revenue in Greece reached about €8.8 billion in the first half of 2026, marking a 14.8% increase compared to the same period last year.
British, French, Italian, and German tourists spend less per person than U.S. visitors on trips to Greece, with British tourists spending approximately €702, French €682, Italians €646, and Germans €625 per person.