EU Approves Counter-Tariffs on US Goods, Says Trade Deal Within Reach
UNITED STATES, JUL 24 – The U.S. and European Union aim to avoid a 30% tariff on imports by August 1, with talks ongoing amid threats of retaliatory measures worth $109 billion, officials said.
- On July 23, 2025, US President Donald Trump spoke at the AI Summit in Washington, DC, saying a trade agreement with the European Union could be imminent, while Brussels continues to prepare retaliatory measures.
- Ahead of the Aug. 1 deadline, pressure mounts as the US-EU trade talks threaten to trigger a 30% tariff on EU imports to the US.
- The base-case tariff scenario, which includes the current 4.8% duty, is now the baseline for EU imports, an EU diplomat told CNBC, and while lower than the 50% threat once posed by President Trump, it would likely still heavily impact businesses in both regions.
- In response to deal reports, White House Deputy Press Secretary Kush Desai called discussions of trade deals `speculation`, while a second EU official described closing-in reports as `too optimistic`.
- In its countermeasure package, the European Union will combine lists totaling 93 billion euros, and its `Anti-Coercion Instrument` has been described as the `nuclear option`.
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35 Articles
The European Commission hopes to conclude a trade agreement with the US soon.


EU approves counter-tariffs on US goods, says trade deal within reach
BRUSSELS: The European Commission said on Thursday (Jul 24) a negotiated trade solution with the United States is within reach - while EU members voted to approve counter-tariffs on €93 billion (US$109 billion) o

EU turns up pressure with Trump trade deal 'in reach'
With the contours of a hard-fought EU-US trade deal taking shape, the European Union is flexing its muscles in a bid to squeeze concessions from US President Donald Trump in the run-up to his deadline of August 1.
Brussels threatens Washington in the customs dispute with the use of a "trade bazooka" that would hit US companies hard. Germany, too, is probably no longer afraid of using it. Berlin is working with other EU governments on a plan to persuade Trump to head in.
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