US skier visits fall off a cliff after the West’s winter that wasn’t; The National Ski Areas Association shows 52.6 million visits to about 500 U.S. ski areas in 2025-26, marking one of the steepest annual declines in ski traffic ever

US skier visits fall off a cliff after the West’s winter that wasn’t; The National Ski Areas Association shows 52.6 million visits to about 500 U.S. ski areas in 2025-26, marking one of the steepest annual declines in ski traffic ever

The winter that wasn’t wrecked visitation to U.S. ski areas, with 9 million fewer visits marking the second largest annual decline in visitation in the history of the resort industry.