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US Operator Tracker Q1 2025: Fanatics growing in stature among consumers
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US Operator Tracker Q1 2025: Fanatics growing in stature among consumers
This, the sixth quarterly FairPlay Brand Perception Tracker for US sportsbooks, has seen a continuation of the market dominance of leading brands DraftKings and FanDuel, although there have been some inroads being made by the challenger brands. A key success factor in growing regulated markets, such as the US, is a brand’s ability to convert users from awareness to favoritism to ensure more sticky return custom, and DraftKings has edged ahead of…
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