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US online spending surges $24.1 billion as steep discounts boost sales, Adobe Analytics says
UNITED STATES, JUL 12 – U.S. online sales rose 30.3% year-over-year during the extended four-day Prime Day event, driven by discounts between 11% and 24% and strong mobile shopping activity, Adobe reported.
- Amazon hosted its summer Prime Day sales event from July 8 to 11, generating $24.1 billion in U.S. online sales.
- Amazon extended Prime Day to four days this year amid fierce competition from other major retailers launching overlapping deal events.
- Prime Day featured aggressive promotions across categories, with apparel discounts averaging 24% and electronics at 23%, similar to last year.
- Shopping on mobile led transactions, driving 53.2% of online sales, surpassing Adobe's forecast of 52.5%, while discounts ranged between 11% and 24%.
- The event's strong sales growth of 30.3% highlights Prime Day's evolution into a back-to-school shopping season despite trade tensions and margin pressures.
22 Articles
22 Articles
Amazon Prime Creates Online Home Run
Amazon Prime Day, the four-day period during which the e-commerce company offers special deals and signs up new Prime members, helped lift total online sales across America by 30.3% for the period to $24.1 billion. The number topped forecasts by Adobe, which tracks online purchases. Bloomberg pointed out that this likely means that other huge online businesses like Walmart.com also did well. Key Points The Success Of Amazon Prime Day May Refle…
US online spending surges $24.1 billion as steep discounts boost sales, Adobe says
Online spending soared $24.1 billion across U.S. retailers during the stretch from July 8 to 11 – dubbed "Black Friday in Summer", outpacing Adobe Analytics' prior forecast, as eager shoppers rushed to snap up deep discounts on back-to-school essentials.
Prime Day Soars with $24B in Sales
This year’s expanded Prime Day event garnered $24.1 billion, making it the biggest ever. Online sales in the US during the shopping event, which ran on Amazon from July 8 to 11 and drove discounts at other retailers, rose 30% year on year, according to data Adobe released Monday. It also more than doubled last year’s Black Friday online revenue of $10.8 billion. This year’s Prime Day was four days versus two in 2024, likely leading to increased…
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