U.S. Life Insurance Application Activity Again Flat in April 2025
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U.S. Life Insurance Application Activity Again Flat in April 2025
U.S. life insurance application activity was flat Year-over-Year (YOY) in April 2025 compared to April 2024 at +0.5%. When comparing April 2025 to the same month in prior years, activity was up +10.9% compared to 2023 and up +9.3% compared to 2022. On a Year-to-Date (YTD) basis, activity through April 2025 was flat at +0.7% compared to April 2024. On a Month-over-Month (MOM) basis, April 2025 was down -8.9% compared to March 2025. Ages 71+ has s…
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