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US fast food chain to rival McDonald’s as it confirms UK return after 17 years
The Tex-Mex chain aims to open 85 to 100 UK restaurants after partnering with The Franchising Centre on its relaunch plans.
- Chili's Grill & Bar is relaunching in Britain after more than 15 years, aiming to open a flagship restaurant within 12 to 18 months before rolling out additional sites.
- The chain withdrew from Britain in 2009 after closing every branch, but now returns as American brands like Popeye and Chick-fil-A increasingly enter the UK market.
- Partnering with The Franchising Centre, the company hopes to open more than 100 restaurants; franchise recruitment specialist John Overdijking identified "significant" opportunities for full-service and fast-casual formats.
- Target cities for expansion include London, Manchester, Birmingham, Leeds, Glasgow, Liverpool, Milton Keynes, Reading, and Solihull, according to industry reports.
- Famous in America partly due to appearances in the US series The Office, the brand plans to test various restaurant formats before initiating wider rollout across the country.
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