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U.S. average marketed price of new vehicles may slip in August

The overall average marketed price may have declined for new vehicles in July, though six out of 10 new-vehicle models increased in price — and August sales are projected to slip, according to the findings of ZeroSum’s August 2025 “State of the Dealer” report for the U.S.  ZeroSum provides market intelligence and digital advertising solutions for dealers; data from its report found the average marketed price for new vehicles fell to $49,400 in J…
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Canadian auto dealer broke the news in on Friday, August 15, 2025.
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