Published 25 days ago • United States • Updated 24 days ago

Urban Outfitters deepens Gen Z experiential strategy for back to school

Summary by RetailWit

A “UO Hauls” campaign features citywide scavenger hunts, immersive pop-ups and a U-Haul partnership aimed at helping graduates move out.

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A “UO Hauls” campaign features citywide scavenger hunts, immersive pop-ups and a U-Haul partnership aimed at helping graduates move out.

25 days ago

A “UO Hauls” campaign features citywide scavenger hunts, immersive pop-ups and a U-Haul partnership aimed at helping graduates move out.

24 days ago

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marketingdive.com broke the news in 25 days ago on Tuesday, May 20, 2025.

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