Beyond Bargains: The Rise of the Value-Seeker

Beyond Bargains: The Rise of the Value-Seeker

(BPT) - Inflation has impacted consumer spending habits as buyers appear to be more focused on getting the most out of every dollar they spend. But it's not about finding the cheapest product, it's about finding something that feels worth…

Urban consumers turn value-seeker while Rural India becomes brand conscious: Report - ChiniMandi

New Delhi [India], July 17 (ANI): The way people in India are spending money is changing, especially in urban and rural areas. According to a report by Emkay Research, urban consumers are now becoming more brand-agnostic and are focusing on value, while rural consumers are increasingly adopting brands and becoming more brand conscious. It stated “the urban-rural play is evolving where slowing urban volumes were also seen in conjunction with shif…

Urban shoppers seek value, rural India eyes brands

The way people in India are spending money is changing, especially in urban and rural areas.