UP's GI capital status: Over 70 tags establish cultural and economic strength

UP's GI capital status: Over 70 tags establish cultural and economic strength

Uttar Pradesh has emerged as India's Geographical Indication (GI) capital, boasting over 70 tags that celebrate its diverse heritage from Varanasi's silks to Kannauj's attars. This surge, particularly post-2014, transforms cultural treasures into economic assets, boosting artisan incomes, exports, and rural empowerment. Varanasi, with its 32 tags, leads this movement, showcasing a successful model of leveraging unique regional products for natio…