Why Upper Deck Is Reminiscing About a Viral Michael Jordan Marketing Stunt From 1992

Why Upper Deck is Reminiscing About a Viral Michael Jordan Marketing Stunt From 1992

Upper Deck is reviving the iconic "Trade Jordan" billboard, featuring it in a new video marketing campaign about, of course, Michael Jordan.

Upper Deck Announces Michael Jordan As First Legacy Partner

Trading card and memorabilia company Upper Deck has extended their partnership with Michael Jordan and made him their first Legacy Partner.

Billionaire Michael Jordan extends Upper Deck deal as Legacy Partner

Michael Jordan has extended his exclusive partnership with Upper Deck, becoming the first Legacy Partner in the trading card company's history and prolonging a commercial relationship that has already run 35 years.The announcement came Tuesday night at Nike's House of Innovation in Manhattan, at an event the company had trailed as one of the biggest in its 38-year existence. Neither side disclosed the financial terms or the length of the extensi…

Upper Deck signs Michael Jordan as first legacy partner

Upper Deck has been a staple in the sports card and memorabilia industry for years now. They’ve also been the exclusive company for Michael Jordan in terms of autographs and memorabilia for 35 years now. On Tuesday, the company announced that not only will the partnership will continue on but Upper Deck has signed Jordan as it’s first-ever legacy partner. The announcement means that Jordan will continue to be a partner with the company, producin…