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Kellogg's Signs Deal to Remove Toxic Dyes From Cereals

Kellogg will eliminate artificial dyes linked to health risks from its cereals by 2027, with 85% of products already dye-free, under a Texas Attorney General agreement.

  • On Wednesday, Texas Attorney General Ken Paxton announced Kellogg signed a voluntary compliance agreement to remove artificial dyes by 2027.
  • After finding Kellogg removed dyes abroad but continued using them in US cereals, the inquiry began when Paxton’s office issued a Civil Investigative Demand in February 2025 and announced it in April 2025.
  • Amid health concerns, products with synthetic dyes like Froot Loops, Rice Krispies, Apple Jacks and Frosted Flakes contain, on average, 141% more sugar than those without dyes.
  • Amid voluntary pledges, Kellogg confirms it is the first major food manufacturer to sign a legally binding agreement to remove artificial dyes, prompting Paxton to urge others to follow suit.
  • Legislators passed a law this year requiring dye removal or warning labels by 2027, with industry analysts estimating a 20%-30% cost increase for plant-based alternatives.
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Kellogg says it will remove artificial dyes from cereals by the end of 2027

WK Kellogg Co. plans to remove artificial dyes from its breakfast cereals in the next two and a half years.

·United States
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FODMAP Everyday broke the news in on Wednesday, August 13, 2025.
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