Kellogg's Signs Deal to Remove Toxic Dyes From Cereals
Kellogg will eliminate artificial dyes linked to health risks from its cereals by 2027, with 85% of products already dye-free, under a Texas Attorney General agreement.
- On Wednesday, Texas Attorney General Ken Paxton announced Kellogg signed a voluntary compliance agreement to remove artificial dyes by 2027.
- After finding Kellogg removed dyes abroad but continued using them in US cereals, the inquiry began when Paxton’s office issued a Civil Investigative Demand in February 2025 and announced it in April 2025.
- Amid health concerns, products with synthetic dyes like Froot Loops, Rice Krispies, Apple Jacks and Frosted Flakes contain, on average, 141% more sugar than those without dyes.
- Amid voluntary pledges, Kellogg confirms it is the first major food manufacturer to sign a legally binding agreement to remove artificial dyes, prompting Paxton to urge others to follow suit.
- Legislators passed a law this year requiring dye removal or warning labels by 2027, with industry analysts estimating a 20%-30% cost increase for plant-based alternatives.
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Kellogg’s Agrees to Remove Artificial Dyes From All Cereals
WK Kellogg is the first company to commit in a legal agreement to removing artificial dyes from its products, Texas Attorney General Ken Paxton announced on Aug. 13. “I’m proud to officially say Kellogg’s will stop putting these unhealthy ingredients in its cereals,” Paxton, a Republican, said in a statement. Studies have linked the artificial dyes to health problems, including hyperactivity. Kellogg’s produces a variety of cereals, including Fr…

Froot Loops and Apple Jacks maker says it will remove artificial dyes from cereals by end of 2027
According to Kellogg's website, 85% of the cereal the company sells contains no FD&C colors — and none of its products have included Red No. 3 for years.
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