UOVO Launches "Flow" Trainer Line, Marking Bold New Chapter in Brand Evolution
- On June 9, 2025, in Chicago, UOVO introduced Flow, marking its debut line of performance footwear designed for both men and women.
- This launch follows UOVO's goal to reimagine everyday trainers focusing on versatility, comfort, and modern movement needs.
- Flow features breathable, lightweight fabric for temperature regulation, shock resistance, and is designed for commuting and casual outings.
- Flow starts at $120, is available on Amazon, and debuts in neutral and bold tones to allow expression with quiet clarity or energy.
- UOVO intends Flow to embody balance, simplicity, and purposeful movement, supporting health, joy, and personal expression, according to the CMO.
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