Unusual Raises $3.6M Round as First Company to Help Brands Change How AI Talks About Them

Unusual Raises $3.6M Round as First Company to Help Brands Change How AI Talks About Them

Funds raised by BoxGroup, Long Journey Ventures, Y Combinator, Instacart Co-Founder Max Mullen, and Phosphor Capital...

Unusual raises $3.6M to help brands fix AI misrepresentation

As marketers grapple with AI misrepresentation, Unusual offers tools to audit and shape how models describe your brand.For most marketers, AI has become both a discovery channel and a brand risk. With tools like ChatGPT influencing purchase decisions, companies are finding they no longer control how their brand is perceived—or misrepresented—by machines. A new startup, Unusual, aims to change that.This article explores Unusual’s seed funding rou…

Unusual raises $3.6M to shape how AI models talk about brands

Unusual, a startup that focuses on changing how artificial intelligence models talk about brands, today announced it has raised $3.6 million in early-stage funding. Investors in the round included BoxGroup, Long Journey Ventures, Y Combinator, Instacart co-founder Max Mullen and Phosphor Capital. Founded in 2024 by Chief Executive Will Jack and President Keller Maloney, Unusual […] The post Unusual raises $3.6M to shape how AI models talk about …