Courtesy: Mattel. Mattel announced the global expansion of social clubs from UNO to 14 cities. The initiative combines face-to-face play, live experiences and strengthening brand communities. The case reflects a growing trend: brands seek to connect with audiences beyond their products. For decades, UNO occupied a privileged place within family entertainment. However, Mattel seeks that the popular card game transcends domestic space to become a …
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Courtesy: Mattel. Mattel announced the global expansion of social clubs from UNO to 14 cities. The initiative combines face-to-face play, live experiences and strengthening brand communities. The case reflects a growing trend: brands seek to connect with audiences beyond their products. For decades, UNO occupied a privileged place within family entertainment. However, Mattel seeks that the popular card game transcends domestic space to become a …