University of Utah inks first-of-its-kind athletics PE partnership

University of Utah and its foundation sign landmark deal in the landscape of college sports funding

SALT LAKE CITY, Utah — The University of Utah and the University of Utah Growth Capital Partners Foundation announced they have finalized their partnership with Otro Capital, an operator-led private equity firm with expertise across sports, entertainment, and media, on Friday. The partnership marks a major milestone in the institution’s effort to protect its core missions of education and research while also generating sustainable funding for Ut…

Utah AD Mark Harlan on Utes Latest, Otro Equity Partnership, Big 12 in Court, From Whitt to Scalley + more

Utah AD Mark Harlan on Utes Latest, Otro Equity Partnership, Big 12 in Court, From Whitt to Scalley + more first seen on ESPN700Utah AD Mark Harlan on Utes Latest, Equity Partnership, Big 12 in Court, From Whitt to Scalley + more The post Utah AD Mark Harlan on Utes Latest, Otro Equity Partnership, Big 12 in Court, From Whitt to Scalley + more first appeared on ESPN700.

University of Utah inks first-of-its-kind athletics PE partnership

The University of Utah has completed what is being described as the first PE-backed partnership in US collegiate athletics, entering into an agreement with New York-based Otro Capital to help finance and expand the commercial operations of its 19 varsity sports programmes, according to a report by Reuters. Under the arrangement, a newly formed entity – Crimson Brand Partners – will take responsibility for key revenue-generating activities within…