Arizona State Launches Content Creation Degree Amid Debate Over Value
The program reflects growing recognition of content creation as a career, even as critics question whether a degree can lead to steady work.
- Arizona State University recently launched a bachelor's degree in content creation through its Walter Cronkite School of Journalism and Mass Communication, joining institutions recognizing the creator economy.
- While Syracuse University, Quinnipiac University, and Colorado State University offer minors, Cornell University communication professor Brooke Erin Duffy calls these programs an inflection point in academia's acknowledgment of content creation as viable.
- Phoenix-Based creator Aiesha Beasley and actor Sammy Cristerna argue the curriculum teaches transferable skills like how to "negotiate brand deals" and cultivate audiences, beyond relying on personality alone.
- Despite creator revenue climbing above $20 billion annually, Emarketer analyst Max Willens warns competition is intense, while ASU's total cost of attendance reaches around $60,000 for non-residents before scholarships.
- Colleges targeting students seeking "a job that will pay off" face skepticism; Willens said the belief a degree will "suddenly turn people into viral content machines deserves a bit of a reality check.
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Want to be an influencer? A US university now offers a degree in becoming one, and the creator does not need to be viral for it
Universities now offer degrees in content creation, acknowledging the influencer career path. Arizona State University launched a bachelor's degree in this emerging field. This reflects a growing trend as other institutions also offer related programs. While some view it as a dream job, it is labor-intensive work. The skills learned are valuable for various careers beyond social media.
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College launches worthless degree… in how to be an “influencer” –...
Every kid these days thinks they are going to be a social media star. Nearly all of them fail and don’t make a dollar. But that’s not stopping colleges from leaning in… and offering degrees on how to become an “influencer.” Arizona State University recently launched a new bachelor’s degree in “content creation,” offered through its Walter Cronkite School of Journalism and Mass Communication. The curriculum features a slate of specialized electiv…
ASU’s content creation degree grades your follower count
The programme sits inside the Walter Cronkite School of Journalism and Mass Communication. The first cohort enrols this autumn. The Associated Press reported the launch and the backlash on 14 August. Kaitlyn Huamani, who covers social media and internet culture, wrote it. ASU declined an interview request about the new degree. The university’s own documents […] This story continues at The Next Web
This U.S. university just launched a major in content creation, as critics question the ‘influencer’ degree
Ask a teen what they want to be when they grow up, and there’s a fair chance being an influencer is on their list.Digital media and the people who star in it have been cultural mainstays for teens’ entire lives, so creating social media, video or podcast content seems a natural, albeit nontraditional, career path. And now they can earn a college degree in that very field.Arizona State University recently launched a new bachelor’s degree in conte…
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