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Universal’s Michael Moses: My Modern Movie Playbook
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Universal’s Michael Moses: My Modern Movie Playbook
ShareSubscribe nowThe death of theatrical movies has been greatly exaggerated, says Universal’s chief marketing officer, Michael Moses.“All the evidence that we have is that Gen Z and Gen Alpha really love going to movies,” Moses tells me on this week’s episode of The Rushfield Lunch. “There was a way of thinking that those kids were raised on the isolation of a small screen, and they wouldn’t know or crave a communal experience. But I think we’…
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