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Universal Studios Hollywood Just Took Disney's Most Profitable Guest Strategy and Made It Simpler : Disney Fanatic

Disney has been running the same play for years. Get guests to prepay for meals before the vacation starts, remove the friction of paying at every restaurant, and watch spending go up while complaints about food costs go down. It is one of the cleanest financial strategies in the theme park industry, and it has been working quietly in Disney’s favor for long enough that most guests no longer even think about it. They just book the Dining Plan an…
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ThrillGeek broke the news in on Tuesday, March 31, 2026.
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