Universal Music Adopts China Playbook to Drive Paid Music Streaming in India

Universal Music adopts China playbook to drive paid music streaming in India

Universal Music Group will introduce a 72-hour premium release window for new music.This strategy aims to boost paid streaming subscriptions in the Indian market.New releases will be exclusive to paid subscribers before reaching ad-supported services.The company is applying lessons learned from its successful China market strategy.

Universal Music Group to make new releases subscriber-only for 72 hours in India

Universal Music Group (UMG) will begin rolling out a new release strategy in India that gives paid streaming subscribers exclusive access to its new music for the first 72 hours after release. The change, which will take effect from the end of August, was first reported by Music Business Worldwide. The policy will apply to new releases from both domestic and international artists across global and regional music streaming platforms operating in …