Universal Music Group’s °1824 Launches Livestreaming Channel on Twitch

Universal Music Group’s °1824 launches livestreaming channel on Twitch

The new channel called Universal Music Live will stream performances, industry events and artist conversations. Source

Universal Music Group has launched a live channel on Twitch

Twitch is an exciting platform, but hasn’t always been the easiest for labels to work with, given the licensing complexities. However, UMG’s latest initiative sees it leaning into Twitch more heavily. It’s called ‘Universal Music Live’ and is the work of in-house creative division °1824. The channel’s focus is live events, starting with a Grammy […] The post is from Music Ally.

Universal Music Group to launch livestreaming channel on Twitch

Universal Music Group (UMG) is set to launch a new livestreaming channel on Twitch under Universal Music Live, an initiative developed by its in-house creative division, °1824. The channel will focus on livestreamed coverage of music-related events, performances and conversations, with the aim of engaging audiences beyond physical venues. According to UMG, the project will also involve supporting artists to establish and grow their presence on T…