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Unity is now Voldemort in advertising
Summary by Social Samosa
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1 Articles
Unity is now Voldemort in advertising
Once upon a time, unity was advertising’s golden retriever. Harmless, tail-wagging, it made everyone feel warm. 'Mile Sur Mera Tumhara', cricket montages, Diwali ads with 18 families in one frame… job done. Now? You say the U-word in a creative brief and you can practically hear the legal team loading their disclaimers. We’ve gone from 'We’re all in this together' to 'Please select your subculture, preferred pronouns and acceptable colour palett…
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