United Way seeks $3.5 million with annual campaign

United Way seeks $3.5 million with annual campaign

The United Way of Southwest Michigan has announced a $3.5 million goal for its annual community fundraising campaign. The United Way’s Zack East tells us this is the first time in a few years they’ve set a specific goal for the campaign as the need continues growing and it becomes harder for nonprofits to raise money. He says given the economic conditions, many of the organizations supported by the United Way are struggling. That’s why they’ve s…