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United Airlines CEO Used To Cut The Product — Now He’s Spending More To Build The Brand
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United Airlines CEO Used To Cut The Product — Now He’s Spending More To Build The Brand
Scott Kirby once made his reputation as the spreadsheet-driven airline executive who cut product spending and waited years to add Wi-Fi. Now the United CEO says better wine, seatback screens, Starlink and hundreds of small investments are exactly how an airline builds a brand customers choose.
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