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Unique for Willem Ii: only Club in the World without Sponsors on Home Shirt

Summary by omroeptilburg.nl
In the deepest secrecy, Willem II's new home shirt has been in the works for the past few months. The initiative is unique in its kind in the world of football. "With Leeuwenmoed, we want to show as a club what we stand for. We translate our core values Echt Willem II, the Vriendschapsband and Leeuwenmoed into everything we do," explains Merijn Goris. Only club in the world According to the general manager, this initiative is the 'ultimate symbo…
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Willem II proudly presented their new home kit yesterday. And what a kit it is. The Pride of Football Country has a world first: Willem II is the first football club to voluntarily play without sponsorship messages on their shirts. During a press moment with Merijn Goris and commercial manager Tom van Dijk, we talked about the sacred shirt, the vision of Willem II and the main partnership called Leeuwenmoed Partners. Photos: Jules van Iperen The…

In the deepest secrecy, Willem II's new home shirt has been in the works for the past few months. The initiative is unique in its kind in the world of football. "With Leeuwenmoed, we want to show as a club what we stand for. We translate our core values Echt Willem II, the Vriendschapsband and Leeuwenmoed into everything we do," explains Merijn Goris. Only club in the world According to the general manager, this initiative is the 'ultimate symbo…

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omroeptilburg.nl broke the news in on Tuesday, July 1, 2025.
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