Unilever adds RFEF to broad sports sponsorship portfolio

Unilever deepens global football strategy with RFEF agreement

The post Unilever deepens global football strategy with RFEF agreement appeared first on SportsMint Media. The global consumer goods major, Unilever, has strengthened its sports marketing portfolio by signing a new partnership with the Royal Spanish Football Federation (RFEF), aligning two of its flagship brands with Spain’s national football teams ahead of a pivotal cycle of global tournaments. Under the agreement, Unilever’s Hellmann’s condime…

Unilever adds RFEF to broad sports sponsorship portfolio

The RFEF, Spain’s national soccer body, has announced a new two-year sponsorship deal with global consumer products giant Unilever.