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Understanding store value through customer behaviour, not just sales
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Understanding store value through customer behaviour, not just sales
If you base your shop performance on sales, you’re not alone. But while the number of transactions you’ve made is important, revenue offers only a glimpse into how your store is valued. Beyond sales is a wealth of information looking at how your customers shop, the intent of browsers who didn’t buy, and patterns among […] The post Understanding store value through customer behaviour, not just sales appeared first on Modern Retail.
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