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Under Kennedy, America’s health department is in the business of promoting Kennedy

This year, HHS under Robert F. Kennedy Jr. focused on exercise and wearables, with 77 of 101 Instagram posts featuring Kennedy, and soliciting a 'Take Back Your Health' campaign.
Political appointees and staffing changes reshaped how HHS communicates, freezing outside communications and prompting layoffs at the FDA food office while adding a rapid response coordinator.
ISpot data show a steep decline in campaign impressions, with HHS televised public service campaigns earning nearly 7.3 billion fewer impressions in the first half of 2025 and Sensor Tower data indicating drops in online ad spending.
The CDC's 'Tips From Former Smokers' program lacked a contractor as of Nov. 21, and flu campaigns were halted during a season with record child influenza deaths, disrupting public health outreach.
Amid low public trust, the department has both changed content and amplified allied activist networks; multiple polls since January show low trust in Kennedy, and officials met on Zoom with activists representing over 250 million followers.

Insights by Ground AI