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Under Armour’s “Commit” push with BOYNEXTDOOR as ambassadors
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Under Armour’s “Commit” push with BOYNEXTDOOR as ambassadors
If you have been watching how K-pop fandoms move online, you already know why this kind of partnership lands fast: fans do not just “notice” a campaign, they clip it, replay it, and turn styling and small details into conversation.Under Armour is leaning into that cultural engine by naming BOYNEXTDOOR as global brand ambassadors, with the group fronting its new “Commit” campaign and leading the Asia-Pacific rollout of the Bouncy Tee.Table of con…
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