Under Armour low balls Caitlin Clark and it may have cost them Stephen Curry as well in a generational fumble

Under Armour low balls Caitlin Clark and it may have cost them Stephen Curry as well in a generational fumble

When will these brands finally understand who they’re dealing with? Caitlin Clark isn’t just a star — she’s the gravitational pull of the entire sport. And somehow, some way, Under Armour managed to botch things so badly that it helped push Stephen Curry — the face of their company — right out the door. At this point, I don’t know who needs to hear this at Under Armour HQ, but when Caitlin Clark is involved, you do not half-step it. And apparent…